Actual live reading will commence 8pm CET
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AnaDataGirl @
Alex_Stocker @
bduperrin we'll see how this works out - if it's "interesting" or interesting ;) #e20bookLR
What should I have on my side? Must I have access to the book? Is there an audio part?
@JoachimNiemeier well, having the book would be great as I plan to name the pages when posting a note / observation but it's not really a prerequisite. I guess it will be a rather quick scan with some stops where it's interesting - and at the stops a lot of content can be linked and added from the web, eg. from McAfee's blog or from other places.
Audio's not on the slate, one might upload video footage but I am shying away from the workload, hence text-based content mainly I think.
I wonder if Friday after thanksgiving is really a smart day to try this? I guess that most of our friends in the U.S. are out there shopping?
collecting and preparing some snippets and links for tonight -
bit.ly #enterprise20 #e20bookLR #experiment
ok then, 5 minutes and it's time
fine, don't know how this will work out - but I am starting anyway, first with the disclosure: I was given the book by Andrew’s agent at HBS Publishing knowing that I’m a blogger and would probably write about it – no further arrangements have been made and I am writing my honest opinions anyway
reading now "Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges" by Andrew McAfee - link to Amazon is
bit.ly - here's the page at HBS Press
harvardbusiness.orgYou may get Chapter 1 via here:
andrewmcafee.org (but it's only the introduction)
Everybody in the E20 sphere knows Andrew, still the naked data:
McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard's Berkman Center for Internet and Society. His research investigates IT's impact on organizations' performance and competitive position.
going home to see if I can still catch #e20bookLR
enough with data now, what's in Chapter 1, already prepared a summary ;)
four purposes of the book:
1. give an overview and description of technologies
2. show that these technologies share some common traits - and build on common trends (“use of technology to bring people together and let them interact, without specifying how they should do so” (p.2)
3. illustrate how companies are applying these technologies (ie. case studies) to show how and where the tools of E20 are being deployed and generating results (“show how leaders are applying new tools, new approaches, and new philosophies to challenges such as accurately predicting the future (in domains where traditional forecasting methods have a poor track record); creating, gathering, and sharing knowledge; increasing rates of innovation; locating answers and expertise; and identifying and solving problems more quickly.” (p.2)
4. guidance about how to succeed with E20
did I say you can get chapter 1 for free ;)
now live reading at
bit.ly - if you're listening give me a shout ;) #enterprise20 #e20bookLR
btw, more free stuff at eg. in the current McKinsey Quarterly -
www.mckinseyquarterly.com including a video interview
blogged about it here
www.frogpond.de - wrote there "The best thing is that you can comment and participate in the reading, making it a collaborative experience. This might be done as well on Twitter, but it’s easier to aggregate all the good stuff that may emerge this way. Interesting experiment, huh?"
If you want to chime in with a tweet add the hashtag #e20bookLR - it should be added automagically in here
cool, at least Thorsten is following - give credits to him for infecting me with scribblelive
OK, back to normal and data again - after chapter 1 (you know the free one) there are two parts - Part 1: Enterprise 2.0 - The Power of Technology-Enabled Collaboration pp. 19-142 and Part 2: Succeeding with Enterprise 2.0 pp.143-213 - I have up to now focussed my reading on Part 2 - ie. proceed from the learnings ... but it's probably not the regular style one approaches such a book
As part 1 defines the tools, the business problems, case studies, (tech) solutions and potential pitfalls and risks and the benefits of implementing Enterprise 2.0 I thought I better start reading with the Road Map (Chapter 7) and Looking Ahead (Chapter 8) - but NOW it's probably better to proceed in normal order
OK, what is it then in Chapter 2 - the first chapter of Part 1 called "Vexations and Missed Opportunities in Group Work - Four case studies"
basically four case studies and a sad story about "poor tools" (with a reference to Thomas Davenport) ;)
and if you've read Andrew's blogs a bit all of the case studies are known, like - VistaPrint, Serena Software
blog.hbs.edu, the US Intelligence Community - see e.g.
www.frogpond.de and / or
www.intelligententerprise.com but above all
andrewmcafee.org and (surprise!) Google
in the last part on the poor adoption situation with KM tools it's interesting that he's referring to Tom Davenport and "Thinking for a living: How to get better Performance and Results from Knowledge Workers"
www.amazon.comyes, KM, Groupware and other "classic" CSCW applications have been a #fail - unpopular, expensive and it's no surprise they haven't played a role in this chapters' case studies (p.42)
now Chapter 3 - Web 2.0 and the Emergence of Emergence - A History, Explanation and Definition of Enterprise 2.0 - I guess nobody of us needs this refresher (how long have we been in this space, feels like ever ...)
but it's an important chapter anyway, not for the converted but for those with a need to know approach ... like Gil Yehuda said at the #e20s E20SUMMIT: it's fun and safe to talk to your peer group but it's way more important to leave the echo chamber and teach those that can decide
having dinner and watching Live Reading of @amcafee book at
bit.ly #e20bookLR
I am not sure if this chapter is CEO-ready but McAfee has put a lot of effort into it, trying to make it readable and understandeable.
It's good anyway to see that it has not degraded into some fluffy "who moved my sausage / who sank my iceberg" management amusement literature on 2.0-ish stuff - sure there's the expected Wikipedia reference (p.58) but he's offering a lot of meat in Chapter 3
@AnaDataGirl cool, seems like this can replace the TV dinner 100% ;)
Chapter 3 content and references include the "new web", Tim O'Reilly
oreilly.com (yay, we all know this and), smart thoughts about platforms, smart observations about the growing capabilities of the IT toolkit suitable for collaboration and interaction (p.46)
on with chapter 3: He identifies and explains three trends (that yield better tools), all this pp.47 ff.
1. Free and Easy Platforms for Communication and Interaction
2. A lack of Imposed Structure
3. Mechanisms to Let Structure Emerge
ad 1. blogs, twitter - and how easy it is to have your very own printing machine on the web
indeed it can be as simple as sending a mail to posterous (and guess what I've heard - this is important for people with employers that block Twitter or Facebook - you know to prevent their smart employees from loitering and time-wasting - nobody blocks email ;)
ad 2. no imposed structure, ie. no rigid workflows, decision rights, interdependencies, (demands to the amount or nature) of information (p.52)
ERP, CRM, SCM and other "enterprise systems" were used to define, then deploy, business processes ... by imposing all the elements of work structure (workflows, decision rights, interdependencies, information) - p. 53
did I tell you I have a professional background in ERP and CIM? a long time ago it is ...
ad 3. in here Google Pagerank (p.64f.), complexity sciences and emergene (no mentioning of CAS, ie. complex ADAPTIVE systems, alas) - with this definition "Emergence is the appearance of global structure as the result of local interactions" p.66
and yes, this is leading directly to the emergent nature the web can exhibit (and why it's naive to expect much emergence in closed up and sparsely interlinked intranets) - p. 66f.
Tagging as another way to let structure emerge over time, see pp. 67ff. including a reference to folksonomies, my friend Thomas Vander Wal and delicious, Flickr and Co.- see p. 68f.
