The TiE Online Marketing Panel presentation is about to begin
by StartupHouston at 11/14/2009 3:07:19 PM
Here are some photos of the Briar Club where the event is taking place
by StartupHouston at 11/14/2009 3:07:33 PM
by StartupHouston at 11/14/2009 3:11:43 PM
by StartupHouston at 11/14/2009 3:14:07 PM
People are still showing up and the speakers will begin soon
by StartupHouston at 11/14/2009 3:17:43 PM
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by StartupHouston at 11/14/2009 3:19:58 PM
Introductions of the speakers:
Andy Alagappan will talk about the power of SEO/Web Marketing
Mustafa Tameez will talk about Social Media
Marc Nathan will talk about Email Marketing. Preetish Nijhawan, TiE CM and successful entrepreneur is serving as moderator.
by StartupHouston at 11/14/2009 3:36:21 PM
by StartupHouston at 11/14/2009 3:38:06 PM
by StartupHouston at 11/14/2009 3:39:10 PM
Andy Alagappan is speaking first about SEO
by StartupHouston at 11/14/2009 3:40:16 PM
by StartupHouston at 11/14/2009 3:43:21 PM
Andy: "For those creating fancy titles when they start a new company, your real title is Chief Revenue Officer" The focus is on making money.
by StartupHouston at 11/14/2009 3:43:59 PM
Andy: "Almost nobody looks past page 1 of a Google search."
by StartupHouston at 11/14/2009 3:45:09 PM
Andy: "Shift is moving from outbound marketing to inbound marketing" 2-Way Marketing.
by StartupHouston at 11/14/2009 3:45:45 PM
Andy: "Customers only want to engage with you when they are ready to do so"
by StartupHouston at 11/14/2009 3:46:06 PM
Andy: "Three Things you Have to Have for a Successful Online Business"
1) Websites, (Can't just have one website, Andy personally has 8 websites.) Visible across multiple keywords
2) Blog
3) Social Media
by StartupHouston at 11/14/2009 3:51:14 PM
How do you get customers:
1) be found - how to: search engine
2) engage - how to: blogs, be authentic
3) convert - how many people actually comment, commit, and purchase
by StartupHouston at 11/14/2009 3:51:55 PM
SEO basics:
Track > Identify > Adapt > Maximize > Monitor > Track
" The great thing is that everything is measurable"
by StartupHouston at 11/14/2009 3:53:02 PM
It is a never ending process of testing and refining
by StartupHouston at 11/14/2009 3:53:16 PM
You can also track what your competition is doing. Pick 10 Competitors and follow what they do. What is getting them placed and ranked?
by StartupHouston at 11/14/2009 3:54:45 PM
Two areas:
On Page:
- Title
- Content
- Image Alt Tags
- Keyword Density
- Clean layout and site navigation
by StartupHouston at 11/14/2009 3:55:47 PM
Off Page Optimization
by StartupHouston at 11/14/2009 3:57:02 PM
Mustafac Tameez is up next, talking about Social Media
by StartupHouston at 11/14/2009 3:57:34 PM
Talking about the history of computing and how far we have come in a short timespan.
by StartupHouston at 11/14/2009 3:58:31 PM
by StartupHouston at 11/14/2009 4:00:25 PM
People who are not used to social media are used to being able to have more control over their message.
by StartupHouston at 11/14/2009 4:01:15 PM
Mustafa Tameez "People don't understand why you would want to share who you are talking with and where you are at, at any given time. Won't competitors use this against you?"
by StartupHouston at 11/14/2009 4:03:21 PM
Mustafa Tameez "A collaborate concept is new to people who are used to Command and Control. People who are new to the workforce naturally want to share everything and get the customer to help drive the business."
by StartupHouston at 11/14/2009 4:05:11 PM
Mustafa Tameez: Different mediums operate under different rules. Facebook comments tend to be more civil, because your name/face/online reputation are attached to it, whereas YouTube allows anonymous comments and they tend to be more raucous.
by StartupHouston at 11/14/2009 4:06:29 PM
Mustafa Tameez - Talking about how Wikipedia works (from a community and editing standpoint)
by StartupHouston at 11/14/2009 4:08:15 PM
Mustafa Tameez: You can still find some opportunity in social media situations where you encounter negativity
by StartupHouston at 11/14/2009 4:09:23 PM
Mustafa Tameez at the TiE Online Marketing Forum: Social Media networks exist at a new level of honesty
by StartupHouston at 11/14/2009 4:10:05 PM
Mustafa Tameez: Wants audience to walk away with the understanding that to understand Social Media, you have to spend time with it. Share more, so that others will grow their relationship with you, but don't share so much that you regret it later.
by StartupHouston at 11/14/2009 4:14:11 PM
Marc Nathan is up next!
by StartupHouston at 11/14/2009 4:14:20 PM
by StartupHouston at 11/14/2009 4:20:31 PM
Marc Nathan (@marc1919) is knocking it out of the park with his Social Media / eMail Marketing Talk! #TiEMarketingPanel
by StartupHouston at 11/14/2009 4:21:23 PM
For those who are wondering, Marc Nathan is also at the HTC 3DCamp today. :)
by StartupHouston at 11/14/2009 4:22:07 PM
Marc Nathan: Things have changed from One Way Marketing to Customers, to creating a Two Way Conversation and a Community
by StartupHouston at 11/14/2009 4:22:56 PM
Marc Nathan: There is a new level of Digital Literacy. If you play by the rules then you get richly rewarded. #TiEMarketingPanel
by StartupHouston at 11/14/2009 4:23:49 PM
Marc Nathan: Social Media has two core metrics: #1 is Influence, #2 is Engagement
by StartupHouston at 11/14/2009 4:27:46 PM
Marc Nathan:
- Influence means that you values are embraced by others and communicated to a broader audience
- Engagement means how you engage with others and communicate with them about things that matter to them.
by StartupHouston at 11/14/2009 4:30:27 PM
Marc Nathan referenced the Social Media Conversation Wheel to talk about creating conversations. Here is a link to the graphic:
bit.lyby StartupHouston at 11/14/2009 4:32:09 PM
Marc Nathan: There is no such thing as a "Social Media Expert." There is too much going on for anyone to be a true expert.
by StartupHouston at 11/14/2009 4:32:29 PM
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by StartupHouston at 11/14/2009 4:20:31 PM