The Creative Industries Technology Strategy appears to focus on issues around standardisation of digital technology and related issues of interoperability. There is little on how digital technology adds value to the process of creative content production. The distinction between 'manual' and 'technology-aided' creative processes seems strange, given that even one's own hand becomes a tool for example for a potter, and therefore forms part of a set of technologies used by creative content creators. The portrayal of technology in the strategy document appears to be 'alienated' from the people that use it. But what can we commercialise ones we have separated ourselves form the rich creative and cultural content generated within our social milieux, where commerce is just one feature of many?

Is there also a danger of digital content generation displacing other forms of creative content, e.g music track downloads and even CDs to a certain extent have made album cover art redundant. Is the result a poorer creative content?

I am getting terrible echoing on the sound, is there anything I can do?

We all probably are fully aware of the technological possibilities but the challenge of commercialisation in the long term surely needs to include the monetisation of the creative process to continue providing the content - or are we just going to have "perfect" content made by computers?

Adding metadata to products and services (for example film pre production) can give benefits and must be started with some urgency as data knowledge is leaving the UK

How should that be supported?

I'm just lurking to see if I can extrapolate some of the implications for Higher Education and e-learning

Sholdn't there have been somebody from the creative part of the music industry?

how about making content interactive, video is perfect for that...film companies need to release their grip a little

Fred is misrepresenting the extent to which metadata is being used already - hardly anything is currently used

Does the focus on metadata put further pressure onto the content creators. how does it add value to the creative process?

the main thing holding back innovation in the creative industries is the lack of affordable ubiquitous broadband in the uk.

4ip says that 50% of young people create content on youtube etc daily the business opportunity is massive

nice discussion. missed information on new emuneration models for the distribution of digital creative content.

i think we should all just retire and drink gin for a living

Great session - can we do this again - I think 40 mins doesn't do the subject justice!

@Paul: tons more of information are available at our CReATE Conference in Turin tomorrow - there´s a nice panel workshop/panel discussion on "multichannel distribution of digital (creative) content" -> bit.ly

Excellent webcast and great debate