All RIGHT, we're here. Things are going to kick off in about another ten minutes. There's a journalist on the left trying to impress some ladies with card magic. It's all happening.
by Kelly 'Keza' MacDonald at 8/18/2009 2:23:59 PM
The conference is in a massive warehouse - just opposite where Sony are holding theirs later, helpfully. This is good. Everyone knows that games journalists don't like walking.
by Kelly 'Keza' MacDonald at 8/18/2009 2:25:52 PM
Lights are dimming. An excitable dude is whooping. The EA logo's up on the screen to deafening noise.
by Kelly 'Keza' MacDonald at 8/18/2009 2:30:09 PM
Brutal Legend! Tony Hawk! It's a showreel of favourites.
by Kelly 'Keza' MacDonald at 8/18/2009 2:30:31 PM
MYSIMS! I'm the only person excited.
by Kelly 'Keza' MacDonald at 8/18/2009 2:31:04 PM
Applause. Out comes Jens Uwe Intat, General Manager of European Publishing.
by Kelly 'Keza' MacDonald at 8/18/2009 2:31:45 PM
"Some day, E3 could attract as many people as gamescom does." Go Europe!
by Kelly 'Keza' MacDonald at 8/18/2009 2:32:09 PM
One hour program, brand new titles, new stuff from EA's most popular developers.
by Kelly 'Keza' MacDonald at 8/18/2009 2:32:40 PM
FIFA's first. Here comes Peter Moore!
by Kelly 'Keza' MacDonald at 8/18/2009 2:32:52 PM
"Great to be here in Cologne!" Aww, hello lovely Peter. Lovely to see you too.
by Kelly 'Keza' MacDonald at 8/18/2009 2:33:13 PM
It's been an exciting time for EA Sports, he's saying. Fight Night 4 and EA Sports Active on the Wii have been huge stars.
by Kelly 'Keza' MacDonald at 8/18/2009 2:33:38 PM
"Indisputably the greatest football game in the world - FIFA 10!" Trailer time.
by Kelly 'Keza' MacDonald at 8/18/2009 2:33:53 PM
It's definitely FIFA. With improved defending, announces the screen. They're showing off the Live Season feature.
by Kelly 'Keza' MacDonald at 8/18/2009 2:34:26 PM
by patlike at 8/18/2009 2:34:35 PM
by patlike at 8/18/2009 2:34:38 PM
by patlike at 8/18/2009 2:34:41 PM
by patlike at 8/18/2009 2:34:44 PM
by patlike at 8/18/2009 2:34:48 PM
by patlike at 8/18/2009 2:34:50 PM
by patlike at 8/18/2009 2:34:53 PM
by patlike at 8/18/2009 2:34:56 PM
by patlike at 8/18/2009 2:35:00 PM
by patlike at 8/18/2009 2:35:03 PM
by patlike at 8/18/2009 2:35:08 PM
Refined goalkeeper AI - they're showing off the physicality of the players. We've seen this before, but it looks good.
by Kelly 'Keza' MacDonald at 8/18/2009 2:35:08 PM
by patlike at 8/18/2009 2:35:13 PM
by patlike at 8/18/2009 2:35:19 PM
by patlike at 8/18/2009 2:35:24 PM
Christ, they've sure as hell got the sound system sorted. MY EARS. Applause.
by Kelly 'Keza' MacDonald at 8/18/2009 2:35:25 PM
by patlike at 8/18/2009 2:35:27 PM
From EA Vancouver, producer David Rutter is here to tell us more.
by Kelly 'Keza' MacDonald at 8/18/2009 2:35:40 PM
by patlike at 8/18/2009 2:36:02 PM
by patlike at 8/18/2009 2:36:05 PM
"Thanks to the development team for all their hard work over the past year, to make the best football game in the world." Another video.
by Kelly 'Keza' MacDonald at 8/18/2009 2:36:12 PM
Online improvements: matchmaking, filtering based on all sorts of useful things implemented from fan suggestions.
by Kelly 'Keza' MacDonald at 8/18/2009 2:36:51 PM
We're being shown the gameface technology that allows you to put YOUR FACE on a footballer. You can play in all modes with this. And upgrade ATTRIBUTES. Everybody loves attributes.
by Kelly 'Keza' MacDonald at 8/18/2009 2:37:46 PM
by patlike at 8/18/2009 2:38:02 PM
by patlike at 8/18/2009 2:38:05 PM
"The new online clubs mode allows players to compete online internationally. There'll be regional leagues and also national and international systems."
by Kelly 'Keza' MacDonald at 8/18/2009 2:38:22 PM
"If you are in a club, you can download your team mates' faces into your own game." Smart.
by Kelly 'Keza' MacDonald at 8/18/2009 2:38:42 PM
DLC - Real Madrid's homeground will be available.
by Kelly 'Keza' MacDonald at 8/18/2009 2:38:53 PM
We've got to wait until early September for Live Season 2.0 details.
by Kelly 'Keza' MacDonald at 8/18/2009 2:39:09 PM
Practice matches let you play five-a-side with your mates, if you like.
by Kelly 'Keza' MacDonald at 8/18/2009 2:39:43 PM
by patlike at 8/18/2009 2:40:18 PM
by patlike at 8/18/2009 2:40:24 PM
by patlike at 8/18/2009 2:34:35 PM
by patlike at 8/18/2009 2:34:38 PM
by patlike at 8/18/2009 2:34:41 PM
by patlike at 8/18/2009 2:34:44 PM
by patlike at 8/18/2009 2:34:48 PM
by patlike at 8/18/2009 2:34:50 PM
by patlike at 8/18/2009 2:34:53 PM
by patlike at 8/18/2009 2:34:56 PM
by patlike at 8/18/2009 2:35:00 PM
by patlike at 8/18/2009 2:35:03 PM
by patlike at 8/18/2009 2:35:08 PM
by patlike at 8/18/2009 2:35:13 PM
by patlike at 8/18/2009 2:35:19 PM
by patlike at 8/18/2009 2:35:24 PM
by patlike at 8/18/2009 2:35:27 PM
by patlike at 8/18/2009 2:36:02 PM
by patlike at 8/18/2009 2:36:05 PM
by patlike at 8/18/2009 2:38:02 PM
by patlike at 8/18/2009 2:38:05 PM
by patlike at 8/18/2009 2:40:18 PM
by patlike at 8/18/2009 2:40:24 PM