- All RIGHT, we're here. Things are going to kick off in about another ten minutes. There's a journalist on the left trying to impress some ladies with card magic. It's all happening.
- The conference is in a massive warehouse - just opposite where Sony are holding theirs later, helpfully. This is good. Everyone knows that games journalists don't like walking.
- Lights are dimming. An excitable dude is whooping. The EA logo's up on the screen to deafening noise.
- Brutal Legend! Tony Hawk! It's a showreel of favourites.
- MYSIMS! I'm the only person excited.
- Applause. Out comes Jens Uwe Intat, General Manager of European Publishing.
- "Some day, E3 could attract as many people as gamescom does." Go Europe!
- One hour program, brand new titles, new stuff from EA's most popular developers.
- FIFA's first. Here comes Peter Moore!
- "Great to be here in Cologne!" Aww, hello lovely Peter. Lovely to see you too.
- It's been an exciting time for EA Sports, he's saying. Fight Night 4 and EA Sports Active on the Wii have been huge stars.
- "Indisputably the greatest football game in the world - FIFA 10!" Trailer time.
- It's definitely FIFA. With improved defending, announces the screen. They're showing off the Live Season feature.
- Refined goalkeeper AI - they're showing off the physicality of the players. We've seen this before, but it looks good.
- Christ, they've sure as hell got the sound system sorted. MY EARS. Applause.
- From EA Vancouver, producer David Rutter is here to tell us more.
- "Thanks to the development team for all their hard work over the past year, to make the best football game in the world." Another video.
- Online improvements: matchmaking, filtering based on all sorts of useful things implemented from fan suggestions.
- We're being shown the gameface technology that allows you to put YOUR FACE on a footballer. You can play in all modes with this. And upgrade ATTRIBUTES. Everybody loves attributes.
- "The new online clubs mode allows players to compete online internationally. There'll be regional leagues and also national and international systems."
- "If you are in a club, you can download your team mates' faces into your own game." Smart.
- DLC - Real Madrid's homeground will be available.
- We've got to wait until early September for Live Season 2.0 details.
- Practice matches let you play five-a-side with your mates, if you like.
