Guy coming onto the stage
by jcobler at 4/23/2009 6:08:53 PM
Going to talk about inovation.
by jcobler at 4/23/2009 6:10:00 PM
"I'm not a minister"
by jcobler at 4/23/2009 6:10:05 PM
" I am a Christian"
by jcobler at 4/23/2009 6:10:14 PM
Innovation from a business standpoint.
by jcobler at 4/23/2009 6:10:25 PM
Guy talking about his time at Apple
by jcobler at 4/23/2009 6:12:15 PM
How many Microsoft employees does it take to screw in a light bulb? None, because Bill Gates declared "Darkness" the new state of being.
by jcobler at 4/23/2009 6:14:03 PM
If you suck and go long (as a speaker), it's a deadly combination.
by jcobler at 4/23/2009 6:14:49 PM
Top Ten rules for Innovation
by jcobler at 4/23/2009 6:15:22 PM
1. Make meaning
by jcobler at 4/23/2009 6:15:25 PM
Create meaning that will change the world
by jcobler at 4/23/2009 6:16:20 PM
Talking about meaningful advertising at Nike
by jcobler at 4/23/2009 6:18:02 PM
2. Make a Mantra
by jcobler at 4/23/2009 6:18:19 PM
"Most of you have mission statements for your churches"
by jcobler at 4/23/2009 6:18:34 PM
Most mission statements suck
by jcobler at 4/23/2009 6:18:39 PM
too long, not memorable
by jcobler at 4/23/2009 6:18:46 PM
how to make a mission statement in Silicon Valley
by jcobler at 4/23/2009 6:19:24 PM
Go to the Ritzs, hire an outside facilitator
by jcobler at 4/23/2009 6:19:42 PM
Reading Wendy's mission statement...
by jcobler at 4/23/2009 6:20:34 PM
The mission of Wendy's is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships. - Wendy's mission statement
by jcobler at 4/23/2009 6:21:23 PM
Sound like something you'd order at the drive thru?
by jcobler at 4/23/2009 6:21:37 PM
Probably not one Wendy's restaurant worker could repeat this mission
by jcobler at 4/23/2009 6:22:11 PM
THIS IS WHY YOU NEED A MANTRA like "healthy fast food"
by jcobler at 4/23/2009 6:22:32 PM
For Nike "Authentic athletic performance"
by jcobler at 4/23/2009 6:22:55 PM
For FedEx "Peace of mind"
by jcobler at 4/23/2009 6:23:02 PM
EBAY "Democratization of Commerce"
by jcobler at 4/23/2009 6:23:19 PM
Are there two or three words that could define your church
by jcobler at 4/23/2009 6:23:28 PM
3. Jump to the next curve
by jcobler at 4/23/2009 6:24:02 PM
Example: ICE
by jcobler at 4/23/2009 6:24:08 PM
1.0 - Ice harvesting
by jcobler at 4/23/2009 6:24:18 PM
2.0 - Ice factory (didn't have to be winter anymore to get ice)
by jcobler at 4/23/2009 6:24:42 PM
3.0 - Fridge (no more going to the ice factory)
by jcobler at 4/23/2009 6:25:11 PM
... none of the ice harvesters became ice factories and none of the ice factories became fridge manufacturers.
by jcobler at 4/23/2009 6:25:45 PM
If you define your org by what you currently DO, you'll miss the curve.
by jcobler at 4/23/2009 6:26:07 PM
4. Roll the Dicee
by jcobler at 4/23/2009 6:26:16 PM
taking us from the 50,000 feet to 5,000
by jcobler at 4/23/2009 6:27:18 PM
great innovation is DEEP. you've anticipated your costumers needs and produced.
by jcobler at 4/23/2009 6:27:41 PM
Example. Mic Fanning sandle
by jcobler at 4/23/2009 6:28:02 PM
INTELLIGENT: anticipating your customers needs.
by jcobler at 4/23/2009 6:28:18 PM
COMPLETE: great products are complete
by jcobler at 4/23/2009 6:28:52 PM
Example: a Lexus... the totality of the Lexus experience after the purchase
by jcobler at 4/23/2009 6:29:23 PM
ELEGANT: great design
by jcobler at 4/23/2009 6:29:38 PM
Example: Macbook Air
by jcobler at 4/23/2009 6:29:44 PM
EMOTIVE: generate strong emotions
by jcobler at 4/23/2009 6:30:00 PM
Example: a Harley Motorcycle
by jcobler at 4/23/2009 6:30:16 PM