- Welcome to iPhone OS 4.0 Event Coverage. Steve Jobs is expected to come to unveil the OS 4.0.
- Steve Jobs is here. And he is telling about the success of the iPad so far.
- Now its about OS 4.0 7 "Tentpole Features in OS 4.0
- 600,000 iBooks downloaded, 3.5 million iPad apps downloaded today and here is the big one 450,000 iPads sold so far.
- Now the biggest we all waiting for iPhone 4.0 will be having Multitasking. That's huge.
- Steve Jobs says about Multitasking "We weren’t the first to this party, but we’re going to be the best. Like cut and paste — it’s better than any other implementation. It’s really easy to implement it in a way that really drains battery life. And, it’s really easy to implement it in a way that reduces the performance of the foreground app and makes your phone feel sluggish."
- And he continues to say more about it "If you don’t do it right, your phone will feel sluggish and your battery life will go down. We’ve figured out how to avoid those things, and that’s what took us a little longer, and I think we’ve nailed it"
- A new UI coming in for OS 4.0.
- Steve Jobs is switching from one app to another in order to showcase multitasking.
- Four apps at a time. Thats Multitasking, we understand it Jobs.
- Scott Forstall, SVP of iPhone Software is here to explain more about the multitasking UI.
- There are seven multitasking services.
- Steve Jobs is back on stage, next tent-pole is folders.
- Drag and Drop apps onto one another to create folders. Simple
- Drag and Drop UI for folders.
- Tent-pole number 3: Enhanced Mail.
- Steve says " We’ve added a lot of great features to mail. The first: a unified inbox. Customers have really wanted this.” Yeah, like this guy right here! “And, we’ve made it so you can have more than one Exchange account, as well. If you want to focus on just one account, we’ve added fast inbox switching
- Now the iBook app is also coming for iPhone- 4th Tent-pole
- Scott is here to explain the fifth tent-pole and this feature is for enterprise.
- Now its for sixth one- Game Centre
- About Game Centre. "We wanted to make this even better — we’ve added a social gaming network. We do automatic matchmaking, we’ll find others with a similar ability and match them against you. You can see how you’re progressing in a game with achievements.” Wow, so Apple just totally knocked off Xbox Live (and PSN) in the iPhone"
- The seventh tent-pole which is the most deadly one - iAd - Its Mobile Advertising.
- We have already talked about it. Follow the link and then get back here. techdusts.com
- Steve Jobs talked about the insipiration behind iAd "What some of them are starting to do is put mobile ads in their apps… and most of this advertising sucks. We want to help developers make money with ads so they can keep their free apps free."
- The average user spends over 30 minutes using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’d be 10 ads per device per day — about the same as a TV show. We’re going to soon have 100m devices. That’s a billion ad opportunities per day.
- 1 Billion Ad Impression: This is huge and it will continue to grow drastically.
- 60% revenues from iAd will go to developers.
- Demo Time for iAds! All the ad stuff is done in HTML 5, No flash :)
- For iPhone 3G and iPod touch 2nd gen, they will run many things, but not everything — they will not support multitasking, the hardware just can’t do it.
- iPhone OS 4 to the iPad this fall. So, that’s iPhone OS 4. Don't buy it now.
